Things I keep explaining, written down
Answers to the questions landscapers and contractors keep asking me. Budgets, websites, Google rankings, reviews. Written the way I’d explain it over the phone.
How much should a landscaper spend on marketing?
The question every owner eventually asks. Here’s a straightforward way to land on a number that fits your business.
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Do I need a website if I get all my work from referrals?
Short answer: yes, and here’s exactly what happens between a referral and a booked job.
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Why isn’t my business showing up on Google Maps?
The handful of reasons trades stay invisible in the map pack, and how to fix each one.
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How do I get more Google reviews without being annoying?
A simple, no-pester routine for turning happy customers into five-star reviews.
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What makes a good contractor website (that actually gets calls)?
The five things that separate a site that books jobs from one that just looks nice.
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SEO or Facebook ads, where should a contractor start?
When each one makes sense, and why the honest answer usually isn’t ‘both, right now’.
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When should a landscaper start marketing for spring?
Why the work that wins your spring actually happens in the quiet of winter.
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How to choose a small business digital marketing agency
What to look for, the red flags to avoid, and whether “digital agency near me” is even the right search.
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What a full-service digital agency actually does
What “full-service” really means, what you get, and when you genuinely need one.
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Landscaping marketing agency: what to look for
Why a niche agency for landscapers beats a generalist, and the questions to ask first.
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Looking for a digital marketing agency in San Diego?
How San Diego trades should pick an agency, and why it needn’t be down the street.
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Choosing a DC digital marketing agency
How to rank your trade business in one of the country’s most competitive metros.
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Finding a digital marketing agency in Austin
How to win work from Austin’s flood of new homeowners who search instead of ask.
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Choosing a digital marketing agency in Phoenix
Desert landscaping is its own business. Here’s how to market it across the Valley.
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Choosing a digital marketing agency in Northern Virginia
How to win work across NoVA’s affluent, HOA-heavy, high-standard suburbs.
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Finding a digital marketing agency in New York
How to stand out across the boroughs and suburbs of a fierce, high-value market.
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What a B2B web design agency actually does
How B2B web design differs, what a good agency delivers, and how to choose one.
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Web design for landscapers: what wins jobs
Real photos, fast on mobile, built to rank, what turns visitors into booked jobs.
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Web design agency pricing, explained
The pricing models in plain English, what drives cost, and what you should pay.
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SEO for contractors: get found when customers search
How to rank in the map pack and search so ready-to-hire customers find you.
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Roofing SEO: rank your roofing company
The complete guide to ranking a roofing company and winning high-value jobs.
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Choosing an SEO agency in Bolton
What a good Bolton SEO agency does, what to budget, and how to choose.
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Choosing an SEO agency in Macclesfield
Ranking in an affluent Cheshire market, what to look for and what to pay.
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Choosing an SEO agency in Chester
Winning both local and visitor searches in a historic, competitive city.
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Choosing an SEO agency in Cornwall
How Cornish businesses rank for locals and the huge visitor economy.
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Choosing an SEO agency in Devon
Ranking across a big, varied county of cities, coast and tourism.
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Choosing an SEO agency in Edinburgh
Standing out in a prosperous, competitive capital, plus festival spikes.
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Choosing an SEO agency in Lichfield
Owning local search in a small, affluent city near Birmingham.
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Social media agency for small business
What a good agency does, what to budget, and whether it’s worth it.
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Social media marketing packages explained
What each tier includes, what it costs, and how to choose the right one.
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What a paid social media agency does
How paid social works, what it costs, and how to choose one that delivers.
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“Social media companies near me”: does local matter?
Whether local matters, and how to choose the right company wherever it is.
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Social media marketing in Birmingham
Reaching a huge, diverse audience, what a good agency does and costs.
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Social media marketing in Nottingham
Winning a young, connected, proud city, platforms, budget and more.
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Social media marketing in Bristol
Authentic content for a creative, independent city that spots insincerity.
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Social media marketing in Manchester
Standing out in a big, confident, competitive city feed.
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Social media marketing in Essex
Polished, local content for a prosperous, image-aware county.
Read →Rather just talk it through?
Skip the reading. Tell me about your business and I’ll make you something free instead.